While it is true that “content is king” in blog publishing, writing blog content is not the only activity that a blogger should do to attract a following. Quality SEO (Search Engine Optimization) is also important, otherwise the blog remains a well-kept secret — all content and very few visitors.
Many bloggers may not know it, but there are actually several SEO tips that will come in handy to turn an ordinary blog into a highly trafficked site.
Placing Keywords Strategically
One of the most important SEO tips to remember is that search engines like Google and Yahoo, which send out automated web crawlers or “spiders” to categorize and rank all published web sites and blogs in the Internet, do so by searching for relevant content through prominently and strategically displayed keywords. Make sure to follow the following best practices:
1. The title (
) tag of the website is always crawled (i.e. noticed) by search engine spiders. The blog with keywords placed in the title tag will be placed higher on search engines.<br/><br/>2. The heading (<br />
<h2>) tags are also commonly crawled. This means keywords should be incorporated in the titles of each blog whenever possible.<br/><br/>3. Images in a blog are ignored by the search engine spider, but keywords placed as textual descriptions in the <alt> tags of images are not. This is one of the SEO tips that is specifically for graphics-driven posts like photography or travel blogs.<br/><br/>4. Search engine spiders do not ignore keywords in inbound or outbound links to blog sites. For inbound links from other websites to your blog, this means using the keyword as part of the anchor text (the clickable text in a link). For outbound links on your blog to other webpages, make sure that your URL link has the keyword.<br/><br/>5. Another relevant SEO tip is achieving the right number of keywords to preserve keyword density (how frequent the keyword appears in your page). The blogger has direct control over this metric, by writing blog posts with around 3% keyword density. More than that could annoy blog readers and the post may be construed as spam. However, less than 7% may cause the spiders to miss the keyword for the blog.<br/><br/>6. Search engine spiders are also friendly toward keyword synonyms. So feel free to incorporate synonyms to limit keyword monotony in blog posts, and at the same time continue to optimize your blog site.<br/><br/><strong>Linking for Ranking</strong><br/><br/>Another useful SEO tip is establishing quality links in the blog, particularly incoming links from similar sites. Similar sites translate to websites that are technically your niche competitors. Getting competitor sites to link to your blog is considered a major vote that increases the blog’s status in your niche circle, as well as in search engine rankings.<br/><br/>Another SEO tip related to links is the setup of long-lasting inbound links. Aging links are favored by search engines, interpreted as an endorsement by the linking website and as a proof of organic link-building.<br/><br/>On the other hand, avoid broken links at all cost, because search engines will demote blog ranking if they find links to non-existent sites.<br/><br/><strong>Search Engine Algorithms</strong><br/><br/>Different search engines index and rank websites according to their own algorithms, although many SEO tips focus on keywords and link building because they are common to almost all search engines. Google, in particular, uses sitemaps to index blogs and websites. The use of the robots.txt file is also another methodology that search engines use to ignore or index a site. Use the file carefully to ban or un-ban certain portions of your site from search engine rankings.<br/><br/></p>
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<h2><a href="http://gatoblog.com/travel-agency-software-the-travel-jungle-2.html" rel="bookmark" title="Permanent Link to Travel Agency Software – The Travel Jungle">Travel Agency Software – The Travel Jungle</a></h2>
<h4>August 28, 2010 - Posted in <a href="http://gatoblog.com/category/travel-agency-business" title="View all posts in Travel Agency Business" rel="category tag">Travel Agency Business</a></h4>
<p>s Darwin was one of the most traveled people in history. Can you imagine the commissions his travel agent earned?</p>
<p>How many times have you been held up trying to book a flight or hotel because… “our system is down”. Today, people have no patience for non-functioning travel agency software. In an age when people can book a flight on a cell phone modem, the most important asset a travel agency offers customers is personal service backed up by excellent travel agency software.</p>
<p>Travel Agency System – The Lion Sleeps tonight<br />Travel Agent system can mean the defense between a happy traveler and angry lion! Travel is a word of mouth business… a happy customer brings more business, an unhappy customer may cost a travel agency dearly. In today’s travel jungle, the unhappy customer is the lion a travel agency should most fear. Poor agency travel software may cause unhappy customers to tell their friends and even write damaging reviews on blogs and forums. the travel jungle the travel agencies with easy to use, efficient travel agency software sleep the soundest.</p>
<p>Travel Agency Software- Survival of the Fittest<br />Travel agency software that meets both present and future needs is vital. An agency’s products and customers are constantly changing and so must a travel agency’s travel agent software. The competition among competition in the travel and tourism field is fierce and so is Travel Agency Software a fiercely competitive field. Travel agencies offering personal as well as on-line reservations earn higher profit margins. Here are broad travel agent software guidelines for travel agency software needs:</p>
<p>Travel agency software – The Origin of Species<br />Very easy to use<br />Flexible commission facilities<br />Multi-lingual<br />Multi-currency<br />Full accounting capability<br />Full Internet integration<br />Extensive automated system<br />Total end to end solution<br />State-of-the-art technology<br />Proven reliability & stability</p>
<p>If Darwin was alive to day, his agent would have the best travel agency system money could buy. It’s a jungle out there in the travel business, don’t underestimate the importance of your travel agency software.</p>
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<h2><a href="http://gatoblog.com/the-internet-helping-you-avoid-the-loneliness-of-travel.html" rel="bookmark" title="Permanent Link to The Internet: Helping you Avoid the Loneliness of Travel">The Internet: Helping you Avoid the Loneliness of Travel</a></h2>
<h4>August 28, 2010 - Posted in <a href="http://gatoblog.com/category/best-travel-blog" title="View all posts in Best Travel Blog" rel="category tag">Best Travel Blog</a></h4>
<p>Most people would acknowledge that travelling is one of life’s most precious joys. While home is certainly where the heart is, being able to visit new places and see new sights is a crucial part of broadening your life experience and opening your eyes to unknown cultures. Thankfully, the last half of the twentieth century has seen technology advance to the stage where nearly everyone can travel with ease and in comfort.<br/><br/>Whether you’re simply taking a weekend away at a country cottage in New England, or planning to go on a long-haul trip to Thailand, your vacation is sure to excite you with wonders untold and joys anew. However, while taking a vacation can unlock some of the wonders of the world, travelling can also be a lonely experience – and not just if you’re travelling alone.<br/><br/>For instance, while many people long to get away from their everyday routine, you might be one of those people who find routines comforting. And if you have a fear of flying, travelling to your destination might turn out to be a heavily stressful experience rather than a peaceful break. What’s more, large hotel rooms can often seem impersonal and invite feelings of restlessness or homesickness in you.<br/><br/>However, if you’re looking for a way to prevent vacation anxiety, you might find your saviour in an unlikely place – the internet. The advent of many travel sites and social networking sites on the web in recent years has meant that more and more people can share their holiday experiences with each other. But travel blogs and holiday sites can do more than just offer you reviews of hotel resorts or ratings of local restaurants – they can offer you real, valuable advice on how best to overcome your fears and apprehensions when you’re on a holiday.<br/><br/>The solution to this can be simpler than you might think: many travellers rely on taking simple home comforts with them – for example, your favourite pair of slippers or your most comfortable pyjamas – no matter how badly they’re falling apart. It’s also a good idea to take some of your favourite hobbies or pastimes with you on holiday to beat any feelings of loneliness that might creep up on you; if you play an instrument, for instance, take it with you. String and woodwind instruments, like guitars, violins or flutes, are fairly convenient to transport – and unless you’re embarking on a backpacking tour of Europe and need to travel light – there’s no excuse not to take them along with you.<br/><br/>If you’re the sort of person who abhors soulless hotel rooms, then why not take some items from your home with you to help brighten up your room: simple things like family photographs or your bedside alarm clock can help make the atmosphere around you more familiar and welcoming, and can do wonders in curing any feeling of homesickness that might arise.<br/><br/>Since we now live in the internet age, many hotels let you share travel advice and tips online. Homewood Hotels, for example, provides a bulletin board, where past guests can share their experiences of their stay – from restaurants to places to visit or avoid – and pass on advice and tips to potential guests, helping them get the most out of their holiday. So, regardless of whether you’re spending Easter weekend in Houston or Hawaii, you’ll find the internet is your friend when it comes to beating travel anxiety.<br/><br/></p>
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